Roshan Lorena
Roshan Lorena
By- William Fernandes
Mr. Roshan Lorena is a very successful business man started the Arrow International Trading co. in Kuwait. His young, energetic, focused mind and an urge to make big in life, he arrived to kuwait in 1994 and took up a job as brand supervisor for cameras at Qirtas and Gajaria, after working there for some years, he shifted his job for better prospects and joined as senior sales Supervisor for Black & Decker at Sultan Centre. He was enjoying his job and was interested in meeting people, but the spark that he anticipated was not there.
A simple warm hearted Goan lad who landed in Kuwait with a mission could not see any future for himself and thus in December 2009, He started his own company called “Arrow International Trading co” and started his own business as a sole agent for Bajaj home appliances and Bajaj electrical here in Kuwait. This is Roshan Lorena a bubbling ever smiling tough guy from Tonca Miramar Goa.
Roshan always had a dream and his mind focused, ever since he stepped on the Kuwait soil, he wanted to fulfill his dreams and worked relentlessly in fulfilling his goal. He gained knowledge of the markets and studied the demand of the market in terms of brand and pricing. He started with Bajaj Home appliance and Bajaj electrical as major brands and now has Crompton greaves, Mediacom (Karaoke system) and Eclipse under his shelf.
He says “it’s very difficult to sustain in the market and one has to be very flexible and alert to meet customer demands”. His backbone is his after sales service which he says bonds him with his clients and gains feedback on the products. When he interacts with them, he understands their problems and their taste for new products and hence caters to their needs. He keeps busy the whole day and hardly finds time for himself, “often I skip my meals to meet the demand and visit my clients” he says.
Roshan had a very serene, fun loving family upbringing in life. His parents provided them with whatever they wanted. His parents gave them the best of clothing, food, education and passed on family morals and spiritual values. He says, “Our parents taught us to move in the society with dignity and honour”. Roshan always remembers his parents and showers praise for their caring, loving and parental guidance.
Today he is happily married with three sons and is giving them all the time and guidance as his parents passed on to him. A man who starts his day early in the morning and finishes when the lights come on in the evening, finds time from his busy work schedule to be with his wife and sons. For him Money is not everything, but passing on ethics and spending time with family is more important.
Today Roshan Lorena is a very successful businessman, within a short span of time he penetrated the market, skyrocketed and expanded his business. Being a religious man, he attributes his success to God for blessing him with such a loving and understanding wife and his children for supporting him. It’s sheer hard work and God’s blessing.
Arrow International Trading co. products are available in most of the leading and reputed hypermarkets in Kuwait. Roshan farsighted plans are to use his contacts and influence for further expansion of his business here in Kuwait. We wish to see - Arrow International Trading Co. listed among the top companies in the future.
**************
