Kuwait controls energy drink sales and advertising

 
 
 

Daily consumption is capped at two cans per person, provided that the caffeine content does not exceed 80 milligrams per 250 milliliters per can. Producers and importers are also required to display clear and prominent health warnings on all packaging.

The decision imposes a comprehensive ban on all forms of commercial advertising and sponsorships related to energy drinks.

Minister of Health Dr. Ahmed Abdul Wahab Al-Awadi has issued a ministerial decree regulating the sale, circulation and advertising of energy drinks, introducing strict controls aimed at protecting public health.

According to the decision, the sale of energy drinks is limited to individuals aged 18 and above. Daily consumption is capped at two cans per person, provided that the caffeine content does not exceed 80 milligrams per 250 milliliters per can. Producers and importers are also required to display clear and prominent health warnings on all packaging.

The decision imposes a comprehensive ban on all forms of commercial advertising and sponsorships related to energy drinks, reports Al-Rai daily.

It further prohibits their sale and distribution in government institutions and agencies, as well as in public and private educational institutions at all levels, including schools, institutes and universities.

In addition, the sale and distribution of energy drinks are banned in restaurants, cafés, grocery stores, food trucks, sports clubs, and through self-service vending machines.

The decision also prohibits sales via external ordering and delivery platforms, and regulates permitted product types and sizes.

However, the sale of energy drinks is allowed under specific conditions. Sales may take place only in cooperative societies and supermarkets markets, within designated areas, and under strict supervision by the relevant authorities.

All such sales must fully comply with the stipulated age and quantity restrictions.

The Ministry of Health said the measures form part of broader efforts to regulate the market and limit excessive consumption of energy drinks, particularly among young people.

  
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IFL Kuwait