Mahendra Singh Dhoni named ninth most marketable star by London institute
India's ODI cricket captain Mahendra Singh Dhoni has been named as the ninth most marketable sportsperson in the world ahead of the likes of football superstar Lionel Messi and sprint king Usain Bolt in a power list prepared by London School of Marketing.
34-year-old Dhoni, considered one of the finest ever finishers of the one-day game, was placed ahead of other football superstars Cristiano Ronaldo and Neymar and tennis players Andy Murray and Serena Williams in the list of the world's 20 most marketable sportspersons.
While compiling the list, LSM researchers looked at the brand value of the individuals along with their current income from sponsorship and the percentage of their total earnings it accounted for as well as their social media presence.
Swiss tennis master Roger Federer was named as the most marketable sports star in the world, followed by golfers Tiger Woods and Phil Mickelson at second and third respectively.
