The Social Affairs Ministry has tightened rules on charity advertising

 
 
 

The Ministry of Social Affairs has issued a stern reminder to all charity societies and foundations to comply without exception with the approved regulations and conditions governing the advertising of licensed projects inside and outside Kuwait, stressing that any deviation will not be tolerated as it moves to enforce transparency, tighten governance and safeguard donors’ rights.

In a circular issued by the Department of Charity Societies and Foundations, the ministry has urged all registered charities to fully comply with the regulatory framework governing the announcement and promotion of charity projects, particularly with regard to the approved administrative percentage.

The ministry stressed that it is strictly prohibited to advertise any charity project unless it has been officially licensed in advance, in accordance with established procedures, reports Al-Qabasdaily

It further emphasized that all promotional materials must clearly and explicitly display the approved administrative percentage stated in the license issued by the ministry, without ambiguity or concealment.

Any attempt to use misleading phrases, indirect wording or advertising methods that obscure the actual administrative percentage will be considered a violation of the regulations, the ministry warned.

It also underlined that all advertising content must fully match the licensing data in terms of the project’s name, duration, objectives, destination of funds and the approved administrative percentage.

The ministry made it clear that charity organizations bear full legal and administrative responsibility for the content of their advertisements across all platforms, including print media, digital outlets, social media and other communication channels.

It cautioned that any breach of these regulations will be treated as a violation of the laws governing charitable work, and that necessary legal measures will be taken. These may include halting the advertisement or project and imposing administrative penalties in line with applicable laws and regulations.

In a related development, the Ministry of Social Affairs also called on all charity societies and foundations to ensure that all humanitarian contributions are registered in the Financial Tracking System (FTS).

This directive follows a communication from the Ministry of Foreign Affairs, underscoring the importance of documenting all humanitarian assistance through the official tracking platform to enhance oversight and accountability.

The ministry reiterated that these measures aim to regulate charitable activity, protect the integrity of humanitarian work, and reinforce public confidence in Kuwait’s charitable sector.

  
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IFL Kuwait